There are ways to build a thriving brand even when you wanna quit…
It would be daft to ignore that many small business owners have had it rough this year – we’re sure there have been days when you felt like sacking the whole thing off and getting a 9-5.
However, from our experience, it’s the challenging times that encourage us to stop and reflect. Are there more useful and inspiring things we could be doing to grow our brand?
Not an easy question but one that is necessary to ask.
Whether we like it or not, when it gets tough we do have to think outside the box – there are brands out there who are thriving and it’s important to look to these people and find out what they’re doing to get folk over the line. Working with many passionate independents we are fortunate to listen to their insights and to find out what’s working for them. We spoke to a few of these awesome brands and here’s what they said…
1. They’re not compromising on customer service.
It’s number one on their priority list and their consistent reviews reflect this.
2. They still invest
Whether they like it or not, they’re recognising when it’s time to invest. Be that through product photography, brand design or copywriting, successful brands are spending to grow.
3. They’re serving a need
When things don’t go to plan, they’re using thoughtful ideas to fulfil a need. They look at how they can add new services or better support the people they work with.
4. They’re nailing their brand message
They appreciate that having a nice logo isn’t enough to build a recognisable brand. They’re also using tone of voice, key language, and core messages to convey their ideas to the public.
5. They know their crowd
They have clarity when it comes to speaking to their audience. They show up in a way that makes their clients feel connected, inspired and curious.
6. They’re willing to share what they know.
They’re confident in what they do and proud to talk about it. Be that through newsletters, instagram content or running events, they share their knowledge and expertise. ALL THE TIME.
7. They’re helping to build more inspiring communities.
They immerse themselves in events that help to convey their values and show up when it matters most.
We believe that passionate independents help to build more inspiring communities. Without them we’d be surrounded by s**t costa coffees and the depressing interiors of the local Ronald Macdonalds. What you do brings joy to so many. You lift up those around you, forge lasting relationships and help to create more interesting places and spaces. When times get tough, never forget that. We’re cheering you on as always and for more tips on how to get your brand more visible, have a little browse through our blog.
Muchos Love Hannah and Toby
